Taking a look at a few of the key trends and cultural influences that are affecting consumer decisions in the food industry.

Globalisation is a significant influence that has been changing the pursuits of many industries and markets. When it pertains to food culture, globalisation has been a major power in the cross-cultural exchange and integration of cuisines and culinary preferences around the globe. Drivers of food globalisation can read more be predominately related to social media crazes and international travel. The boost in availability of travel and overseas migration have allowed more individuals to be exposed to diverse menus and items. Likewise, international meals are often acquiring appeal on social media platforms with quick tutorials and food reviewers who have been promoting their beloved local dishes. These trends have the potential to reach widespread audiences generating a growing demand for intercontinental dishes. This has direct impacts on national food servicers as it promotes the international trade of foodstuff and boosts the appeal of niche cultural dining establishments.

In a hectic society, many industries are experiencing revisions to industrial ventures and consumer demands. Nowadays, modern lifestyles and digital technologies have changed the way in which consumers have access to food, positioning emphasis on promptness and convenience. In global food production, technological innovation has played a significant part in boosting the efficiency and accessibility of food service businesses. The most influential customer trend, led by digital advancement, is the need for food distribution and takeout services. This permits customers to order their favourite restaurant meals from the convenience of their own homes. Similarly, for food establishments, this demand for convenience has allowed for the scaling down of facilities, creating new culinary operations such as dark kitchens. This delivery-only model minimises overhead costs and focuses on kitchen affairs only. In this manner businesses can invest further in premium materials and machinery instead of dining-based expenditures. Tim Parker would recognise the benefits of kitchen only affairs. Likewise, Diego Berdakin would know that the food industry is noticing many new trends.

Among the practicality of food shipments and quick paced lifestyles, the food industry is seeing a rise in interest towards home cooking. Once a standard component of daily activities, the availability of takeaways and store-bought meals caused a significant decrease in cooking activities. However, with the influence of food trends on social media and do it yourself culture, the appeal for culinary proficiency is back on the rise. With the revival of home cooking influencing global food consumption trends. As individuals want to reconnect with classic home-cooked food, customers are taking more of an interest in wellness and transparency in their meals. Having control over ingredients and dietary requirements is leading individuals to value cooking more. Thomas Griesel would understand that home-cooking is coming to be trendier. The food sector can gain from this trend as the demand for food based media and the purchasing of kitchen tools are also growing fast.